What is Social Currency (online)?
Social currency refers to a potential or actual value an individual possesses through his/her presence and influence on Internet platforms/social media networks such as Instagram, Facebook, Blogs etc.
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Social currency definition
Social currency refers to a potential or actual value an individual possesses through his/her presence and influence on Internet platforms/social media networks such as Instagram, Facebook, Blogs etc.
It represents the amount of information people share about a brand therefore online social currency can be a crucial tool for a company to increase its brand awareness.