Discover 10 best places where you can promote your recruitment content! Here is the list of the top 10 places to promote your recruitment content and boost its online visibility.
Creating and promoting great recruitment content is a crucial part of employer branding. ✅
Many HR professionals come up with great recruitment content ideas. They listen to their candidates’ needs and create interesting and useful recruitment content for every step of the candidate journey. 👏
Creating great recruitment content that grabs your candidates' attention is important, but it is only the first step in creating successful recruitment marketing campaigns.
➡️ The second one is the promotion of your recruitment content. Recruitment content promotion is the process of sharing recruitment content across multiple venues, channel and places. It is a great way to boost your recruitment content’s visibility and maximize its ROI.
Unfortunately, most HR professionals fail at promoting their recruitment content. They simply don’t know where to start or how to do it. 😕
This is why I created the list of the best places where you can promote your recruitment content - and your employer brand! 😉
There are many different places where you can promote your recruitment content. However, you probably don’t have the time and resources to utilize all of them.
This is why you need to focus on a few that work best for your company.
But what are the best places to promote your recruitment content? How to choose them? 🤔
The answer to these questions depends on your candidate persona.
In the process of defining your candidate persona, you will gather the information about online channels and websites where you can reach your best candidates.
➡️ Check out our Guide: How to create a candidate persona!
The next step is the process of candidate journey mapping. 🛣️
This process will give you insights into different places your candidates visit during their job search and the way they interact with your employer brand.
➡️ Check out our Guide: Candidate journey mapping!
Defining your candidate persona and creating a candidate journey map does require some time and research.
However, it is well worth it because it will enable you to discover exactly where you should be promoting your recruitment content to ensure the highest ROI. 🎯
Here is the list of the 10 best places where you can promote your recruitment content:
Your career site is the cornerstone of your recruitment marketing strategy.
This is because:
All roads lead to your career site.
According to LinkedIn research, 59% of candidates visit your company career site after discovering a job. This means that your career site must be full of great recruitment content which will convince your candidates to apply.
💡 Quick tips:
Social media networks (such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, etc.) are a great place to promote your recruitment content in a simple, fast and affordable way.
It is also a place where you can reach passive candidates who aren’t actively looking for a job.
You don’t necessarily have to promote your recruitment content on all social media networks.
Choose social media networks where your ideal candidates spend most of their time.
💡 Quick tips:
Asking your employees to share your recruitment content on their personal social media profiles is one of the most effective tactics for promoting your recruitment content.
This is because the recruitment content shared by employees receives 8 times more engagement than content shared by brand channels, according to Social Media Today.
💡 Quick tips:
Online forums are very effective, but often overlooked places to promote your recruitment content.
You can choose between numerous different forums, from general ones to those dedicated to special industry area or any other topic.
Think about the kind of topics and themes that would interest your candidate persona, or choose based on the location...whatever works better for you!
💡 Quick tips:
Blogs are another relatively underutilized place where companies can promote their recruitment content.
Make sure you publish your recruitment content on a career blog on your career site. Check out this great example by Pivotal: A Day in the Life of a Pivotal Engineer!
You can also offer to write a blog post as a guest author on a blog that your candidate persona reads.
💡 Quick tips:
If you’re looking to attract top young talent, then university websites are your go-to places for promoting your recruitment content.
Many universities and colleges offer an opportunity for employers to advertise their recruitment content completely free of charge.
University staff is often very glad to help you promote your opportunities to their students and recent graduates.
💡 Quick tips:
Online company review sites (such as Glassdoor and Great place to work) are a perfect place for promoting your recruitment content.
This is because your candidates are already there looking for it!
According to Glassdoor, 54% of online job seekers read company reviews from employees.
💡 Quick tip:
Virtual career fairs are a fast-growing trend in the recruitment industry. This is because they are very convenient both for job seekers and employers.
Virtual career fairs offer an online space where employers and job seekers can interact and establish direct, real-time communication.
💡 Quick tips:
There are many job posting sites where you can publish your recruitment content.
If you aren’t already utilizing them, you’re missing out!
With TalentLyft, our complete recruiting and hiring tool, you can post jobs for free on multiple job boards with just one click.
Some of the free job boards include Indeed, Monster, Simply Hired, Glassdoor, Stackoverflow and many others.
💡 Quick tips:
Last but not least - the media! There are many different types of online media where you can promote your recruitment content, from news portals to web magazines.
If you keep your candidate persona in your mind, it shouldn’t be too hard to find an online media service that will be a perfect fit for your hiring needs
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